Promo & Campaign Manager (Fintech)

Key responsibilities:

• Design and launch promotional campaigns for different client segments (new/active clients), aligning promo mechanics with retention goals
• Write persuasive content in Farsi for email, push/SMS, social media, landing pages, and banners, using AI tools to speed up content creation
• Segment the client base by behavior, size and activity to build targeted audiences and trigger-based communication flows
• Track key campaign metrics (Open Rate, CTR, Conversion Rate, ROI) and client behavior before/after campaigns, preparing regular reports with actionable insights
• Run A/B tests (offers, visuals, channels), scale winning variations, and localize product interfaces and platforms into Farsi
• Collaborate with designers, analysts, product, and customer support to brief creatives, align on promotions, and keep support informed about active campaigns

Key Requirements:

• Native farsi (persian): impeccable command of grammar, stylistics, and modern vocabulary
• English - Upper-Intermediate for communication with the international team, briefs, and reporting
• Minimum 2-3 years experience in marketing: promotions, CRM management (preferably in the financial sector)
• Proven ability to write compelling, conversion-driven copy in Farsi for different channels (email, social media, SMS, landing pages)
• Comfortable working with data. You know how to measure campaign effectiveness and make data-driven decisions.
• Proficiency in Excel / Google Sheets is a must
• Hands-on experience with CRM platforms, client segmentation, and trigger-based communication
• Deep knowledge of the cultural, behavioral and financial nuances of Middle East financial market
• Advanced user of Stripo, CRM, HTML/CSS (SQL will be a plus)

What we offer:

• Competitive salary with regular performance reviews
• Remote work opportunity based in Armenia with flexible working hours
• Opportunity to work with a fast-growing international fintech brand and directly influence campaign performance in a key market
• Professional growth in marketing, CRM, and localization within the fintech industry
• A dynamic, international team environment with modern tools and processes