Director, Marketing Strategy, Planning, and Operations

Location: New York, New York, United States; in-office 4–5 days per week

Salary: $191,000–$210,000 USD annual base compensation, plus bonus and equity.

Company

The Farmer’s Dog provides personalized, freshly made dog food through a direct-to-consumer subscription service and is expanding into personalized pet care experiences.

What you will do

• Own the end-to-end marketing budget process, including planning, allocation, reprioritization, and reporting.
• Analyze CAC, LTV, retention, and ROI to recommend cross-channel investment and media mix optimizations.
• Partner with Finance and marketing leadership on annual and quarterly budget scenarios, funding recommendations, and tradeoff decisions.
• Assess pacing, channel concentration, dependencies, and forecast variance, and develop mitigation options.
• Build planning cadences, budget reviews, cross-functional syncs, and reporting rhythms across Acquisition, Lifecycle, Brand, and Creative.
• Develop reporting infrastructure, lead forecasting reviews and post-mortems, and translate performance data into executive recommendations.

Requirements

• 12+ years of experience in channel marketing analytics, strategic finance, FP&A, or marketing strategy and planning.
• Experience building financial models, budget scenarios, and forecasts and translating them into recommendations.
• Experience partnering with Finance and cross-functional leaders on budget planning, allocation, and tradeoffs.
• Experience creating planning cadences and operating rhythms for multi-channel or multi-team organizations.
• Strong executive communication, analytical, problem-solving, prioritization, and attention-to-detail skills.
• Ability to work in the New York office 4–5 days per week.

Nice to have

• Experience in a direct-to-consumer or subscription business.
• Love of dogs.

Culture & Benefits

• Collaborative in-office culture centered on shared goals and cross-functional problem solving.
• Dog-friendly office in SoHo.
• Comprehensive healthcare, dental, and vision coverage with mental health support.
• 12 weeks of paid parental leave, flexible PTO, and a competitive 401(k) plan with company match.
• Market-competitive compensation, bonus, equity, and discounted fresh food for pets.
• Belonging initiatives including employee surveys, manager training, and team development programs.