Director, Influencer Marketing

Location: Minneapolis, United States; frequent paid travel to the Minneapolis headquarters is required for company events, team events, and in-person collaboration.

Salary: $123,000–$228,000 annually, inclusive of a 30% bonus.

Company

hirify.global is an independent full-funnel media, measurement, and creative firm with a proprietary marketing technology platform, EMRge.

What you will do

• Own influencer channel vision, long-term roadmaps, strategic frameworks, playbooks, and best practices for client engagements.
• Lead influencer strategy for complex, high-impact clients and connect creator activity to full-funnel, omnichannel media strategies and business outcomes.
• Build influencer partnerships across platforms and creator types to increase brand awareness, customer acquisition, and long-term value.
• Define KPIs, measurement standards, testing frameworks, and executive-level reporting in collaboration with measurement and analytics teams.
• Represent influencer expertise in new business pitches, capability marketing, thought leadership, case studies, and internal education.
• Help scale the influencer organization through team design, hiring strategy, coaching, and leadership development.

Requirements

• 10+ years of experience developing and executing influencer marketing strategies and campaigns.
• 5+ years of experience leading and mentoring teams.
• Deep knowledge of influencer ecosystems, social media channels, creators, content, and platform tools.
• Hands-on experience personally executing influencer campaigns, not only overseeing agency or vendor work.
• Experience integrating influencer marketing with paid social, affiliate, and commerce-driven strategies.
• Ability to analyze full-funnel performance metrics and translate complex data into actionable, executive-ready recommendations.

Nice to have

• Experience leading organizational change and building new capabilities, processes, standards, and ways of working.
• Experience with creator discovery, campaign management, social listening, and reporting platforms.

Culture & Benefits

• Trust-based, transparent, inclusive workplace with close collaboration across levels.
• Generous paid vacation policy and a sabbatical program.
• 401(k) match and health insurance options, including same-sex partner coverage.
• Family formation benefits covering fertility, pregnancy, and parenting needs.
• Access to office spaces in Minneapolis, New York City, and Chicago, plus a mobile phone and data stipend.
• Charitable giving time and financial matching, along with company and team events.