Digital Media Manager (Performance Marketing)

Location: Remote within Brazil, Mexico, or Colombia; U.S. business hours

Company

hirify.global is recruiting for a client seeking an experienced digital media professional to manage performance marketing campaigns.

What you will do

• Plan, build, launch, manage, and optimize paid search, paid social, display, video, retargeting, native, and CTV campaigns.
• Manage Google Ads, Microsoft Ads, Meta Ads, TikTok Ads, Snapchat Ads, native advertising platforms, and CTV platforms across multiple accounts.
• Optimize bids, budgets, audiences, targeting, placements, keywords, creatives, and campaign structures based on ROAS, CPA, CPL, CTR, and conversion rates.
• Analyze customer journeys, attribution, conversion tracking, funnel performance, audience trends, and campaign bottlenecks using Google Analytics, Google Tag Manager, and platform analytics.
• Build dashboards and reports in Looker Studio, Google Analytics, Excel, and Google Sheets, providing budget pacing updates and optimization recommendations.
• Run structured tests across audiences, creatives, messaging, placements, bidding strategies, campaign structures, and channels while collaborating with marketing, creative, analytics, and leadership stakeholders.

Requirements

• 10+ years of hands-on digital media buying and paid advertising experience.
• Deep expertise in Google Ads and Meta Ads, with experience in paid search, paid social, display, video, native, and CTV advertising.
• Advanced proficiency with Google Analytics, Google Tag Manager, and Looker Studio.
• Strong knowledge of performance marketing, conversion tracking, attribution, audience segmentation, funnel optimization, campaign scaling, forecasting, and budget pacing.
• Advanced Excel or Google Sheets skills, strong organization, and the ability to manage multiple accounts and campaigns independently.
• Excellent written and verbal English communication, availability during U.S. business hours, reliable high-speed internet, and a professional remote work setup.

Nice to have

• Experience with TikTok Ads, Snapchat Ads, Microsoft Ads, CTV advertising, or programmatic media buying.
• Performance marketing agency, growth marketing, or large-scale multi-platform campaign experience.
• Advanced attribution and conversion tracking, substantial advertising budget management, or cross-channel acquisition strategy experience.
• Creative performance analysis experience.

Culture & Benefits

• Fully remote work environment.
• Full ownership of multi-platform paid media campaigns, budgets, testing, and scaling decisions.
• Direct influence over acquisition performance and business growth.
• Exposure to advanced analytics, attribution, emerging advertising channels, and large-scale performance marketing initiatives.
• Potential progression into Senior Digital Media Manager, Paid Media Lead, Head of Paid Media, Performance Marketing Director, or growth marketing leadership roles.

Hiring process

• Initial phone screen, video interview with a hirify.global recruiter, final interview, offer, and onboarding.
• A required Spark Hire intro video covering paid media experience, managed platforms, campaign and budget scale, performance improvements, communication, and optimization approach.