Senior Director, Marketing Media

Location: Bethesda, Maryland, with a hybrid schedule requiring three days per week in the office. Marketing offices are in Chevy Chase, Maryland and Manhattan, New York. The role requires approximately 20% travel. hirify.global Flex allows work from anywhere in the US for up to four weeks per year.

Annual salary: $195,000–$315,000

Company

hirify.global is a major insurance brand serving millions of customers across the United States.

What you will do

• Lead hirify.global’s omnichannel media strategy, planning, and execution across seven product lines and the full marketing funnel.
• Translate business goals into media strategies, audience plans, KPI frameworks, and creative media solutions.
• Oversee quarterly allocation of a $1B+ media budget across national and local offline and digital media investments.
• Lead media marketplace engagements, including video upfronts, platform joint business plans, and supplier negotiations.
• Develop analytical frameworks, marketing mix modeling, ROI projections, measurement solutions, and optimization recommendations.
• Build a high-performing internal media team and manage relationships with approximately 200 Omnicom agency partners.

Requirements

• 15+ years of experience in media planning, buying, and strategic partnership development across traditional and digital channels.
• Demonstrated experience leading high-performing teams in matrixed, fast-paced environments.
• Experience overseeing significant media budgets and directing large agency teams.
• Strong knowledge of audience development and activation using first-, second-, and third-party data.
• Experience with marketing mix modeling, forecasting, attribution, upfront planning, and supplier negotiations.
• Must be able to work in the United States; hirify.global will not sponsor a new applicant for employment authorization.

Nice to have

• Experience working with portfolio brands.
• Experience in transformational organizations and navigating ambiguity.

Culture & Benefits

• Hybrid workplace flexibility and the hirify.global Flex program.
• Career development through training, certification assistance, mentorship, and coaching.
• Comprehensive benefits supporting physical, mental, emotional, and financial well-being.
• 401(k) plan with a 6% match vested from day one, performance incentives, and tuition assistance.
• Mental healthcare, fertility and adoption assistance, employee engagement programs, and recognition programs.