2 дня назад
Marketing Analytics Implementation Specialist
60 000 - 75 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Analytics Implementation Specialist (GA4/Attribution): Maintaining cross-channel marketing measurement across websites, paid media platforms, calls, and CRM intake workflows with an accent on conversion tracking, data synchronization, and attribution continuity. Focus on troubleshooting tracking breaks, building fault-tolerant Zapier and API pipelines, and validating lead and revenue data across advertising and CRM systems.
Location: Remote within the United States; listed location is St. Louis, Missouri
Salary: $60,000–$75,000 per year
Company
provides SEO, paid media, and data-driven marketing services for leading law firms.
What you will do
- Maintain multi-touch attribution architecture across paid media, organic, social, websites, phone calls, and CRM intake workflows.
- Configure GA4 events, parameters, user properties, cross-domain tracking, and session stitching.
- Implement tracking across Google Ads, Meta, LinkedIn, TikTok, Yelp Ads, and programmatic platforms, including enhanced conversions, CAPI, click IDs, and offline conversion imports.
- Configure CallRail numbers, source pools, routing, recording settings, and CRM and advertising integrations.
- Build and maintain attribution pipelines using Zapier, APIs, and webhooks for lead, call, revenue, and offline conversion data.
- Test forms, calendars, chat widgets, mobile tracking, phone attribution, spam prevention, and funnel experiences; document and resolve tracking failures.
Requirements
- 3+ years of experience in attribution, analytics, or digital measurement.
- Strong experience with GA4, platform pixels, enhanced conversions, CAPI, and cross-channel attribution workflows.
- Experience with Zapier, APIs, webhook-driven data flows, form tracking, phone tracking, and intake attribution.
- Familiarity with LeadDocket, Clio, HubSpot, and/or Salesforce.
- Detail-oriented approach with strong problem-solving and communication skills.
Nice to have
- Agency or legal marketing experience.
Culture & Benefits
- Fully remote work.
- Unlimited paid time off.
- $100 wellness reimbursement program.
- Quarterly professional development training stipend.
- 401(k) with a 3% employer match and employer-paid health insurance for employees.
Hiring process
- Human resume review by the Talent Acquisition team.
- One-way video interview recorded from the typical work-from-home environment.
- Live Zoom interview with Talent Acquisition and the Hiring Manager.
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