Sr. Sales Director - Search & Services (CTV Advertising)

Location: New York, NY; the role can also be performed in Illinois or California

Base salary: $195,336.24–$293,004.36 at the primary location. Additional stated ranges: $162,780.20–$305,212.88 in Illinois and $146,502.18–$271,300.33 in California. Targeted commission: $140,000.00.

Company

Universal Ads, part of hirify.global, provides premium, brand-safe video and CTV advertising that enables businesses of all sizes to reach qualified audiences at scale.

What you will do

• Grow the Search & Services segment across search and SMB performance agencies, home and professional services, multi-location service brands, and lead generation agencies.
• Identify priority accounts, build a qualified pipeline, and convert early market momentum into repeatable revenue growth.
• Develop the go-to-market strategy, positioning, pitch narrative, measurement approach, industry presence, and account prioritization for the segment.
• Explain how premium video and CTV complement paid social, search, affiliate, programmatic, and other customer acquisition channels.
• Partner with leadership, customer success, product, measurement, partnerships, and marketing to align the roadmap with performance marketers’ needs.
• Represent Universal Ads with customers and at industry events while exercising independent judgment and maintaining a variable schedule, including nights and weekends when necessary.

Requirements

• 10+ years of relevant work experience and at least 6 years of direct sales experience in SMB performance or growth marketing, search, or related advertising sales.
• Deep understanding of CTV, premium video, performance media buying, attribution challenges, creative testing, optimization, and budget allocation.
• Experience with pixel-based attribution, platform reporting, incrementality testing, geo tests, conversion lift studies, and measurement triangulation.
• Ability to build credible performance narratives for advertisers focused on search, social, affiliate, and other lower-funnel channels.
• Bachelor’s degree preferred; equivalent coursework, experience, or extensive related professional experience may be considered.
• Ability to work from New York, Illinois, or California, with regular attendance and a variable schedule as required.

Nice to have

• TV/CTV and performance marketing sales experience.
• Experience in a high-growth, early-stage, or build-oriented environment.
• Strong storytelling and narrative development skills in a measurement-focused industry.

Culture & Benefits

• Full-time employment with hirify.global benefits and total rewards.
• Sales compensation includes a targeted commission and potential upside for exceeding sales targets.
• Work collaboratively across teams and support a culture of inclusion.
• Focus on customer experience, continuous learning, feedback, results, and growth.
• Benefits provide physical, financial, and emotional support through personalized resources and guidance.