VP, Business Development (CTV)

TL;DR

VP, Business Development (CTV): Leading the commercial expansion of a CTV content measurement and analytics product suite with an accent on scaling GTM partnerships and strategic integrations. Focus on developing the commercial model from scratch and establishing a market-standard content intelligence layer across programmatic supply paths.

Location: Hybrid; must be based in New York or Washington DC metros

Company

An online trust and safety platform that protects businesses and consumers from deceptive and fraudulent mobile, CTV apps, and websites.

What you will do

• Scale go-to-market partnerships and drive strategic integrations with SSPs, DSPs, and agency buyers across the programmatic CTV supply chain.
• Develop the commercial model from the ground up, including pricing architecture, packaging tiers, and revenue share structures.
• Define and document value propositions for target buyer segments in collaboration with product and marketing teams.
• Translate partner and market feedback into technical product requirements for the engineering roadmap.
• Build a GTM playbook encompassing ICP, buyer personas, competitive positioning, and deal structures.
• Represent the company at industry forums and events to establish CTV Content Intelligence as a market standard.

Requirements

• 8–15 years of experience in business development or commercial leadership within ad tech, CTV/streaming measurement, or advanced TV.
• Deep knowledge of programmatic CTV ecosystem, supply chain dynamics, and audience measurement.
• Proven track record of taking a new product or category to market from an early stage.
• Existing C-level or VP-level relationships across SSPs, DSPs, and major agency holding company trading desks.
• Ability to lead technical product conversations with engineering and product leadership.
• Must be based in the New York or Washington DC metros.

Nice to have

• Experience with linear TV measurement, audience ratings, or show-level content data.
• Knowledge of the FAST channel ecosystem and its programmatic supply chains.
• Familiarity with EPG data and content metadata standards.
• Prior experience in startup or early-stage company environments.

Culture & Benefits

• 100% coverage of employee medical, dental, and vision premiums, plus 50% for dependents.
• Unlimited PTO policy and flexible parental/maternity leave.
• Access to 401(k) plan and monthly internet stipends.
• Remote-first culture within specified metros with annual team gatherings and international travel opportunities.