Lead II, Media Strategy & Planning

Location: Hybrid — 3 days onsite in Manhattan, NY or Bethesda, MD

Annual salary: $91,225–$141,450

Company

hirify.global is a large U.S. auto insurer and a member of the Berkshire Hathaway family of companies.

What you will do

• Develop integrated media strategies and activation plans aligned with business and marketing objectives.
• Plan and execute national and local paid media campaigns across television, audio, out-of-home, social, search, and emerging channels.
• Coordinate with Creative, Product Marketing, Analytics, Performance Media, agencies, publishers, and technology providers.
• Manage campaign launches, creative trafficking, asset delivery, timelines, and execution quality.
• Monitor campaign performance, translate insights into optimization recommendations, and support marketing mix modeling and test-and-learn initiatives.
• Manage media budgets, spending pace, allocations, forecasting, reconciliation, and reporting.

Requirements

• 5+ years of media experience, including media agency experience.
• Experience building and executing integrated media plans across multiple paid channels.
• Experience in a conversion-driven service business such as financial services, insurance, or banking.
• Ability to lead cross-functional work, manage multiple priorities, and present recommendations to senior stakeholders and executives.
• Experience managing agency relationships, deliverables, timelines, and quality.
• Comfort using AI tools such as Claude or Copilot for research, planning, synthesis, or reporting.

Nice to have

• Client-side media experience and experience managing large brands.
• Sports media experience.
• Familiarity with marketing mix modeling, test-and-learn frameworks, creative trafficking, or asset management workflows.
• Four-year degree.
• Availability to travel up to 25%.

Culture & Benefits

• Hybrid work arrangement with onsite collaboration three days per week.
• Personalized development programs, mentorship, and certification assistance.
• Inclusive and collaborative culture focused on shared success.
• Competitive pay, benefits, and flexibility to support well-being and long-term needs.

Hiring process

• Candidate evaluation includes assessment of media strategy, cross-functional delivery, communication, and agency management experience.
• hirify.global will not sponsor a new applicant for employment authorization for this position.