Lead II, Media Strategy & Planning

Location: Hybrid with 3 days onsite in Manhattan, New York, NY or Bethesda, MD

Annual salary: $91,225–$141,450

Company

hirify.global is a large United States auto insurer and a member of the Berkshire Hathaway family of companies.

What you will do

• Develop integrated media strategies, tactical recommendations, and activation plans aligned with business and marketing objectives.
• Support national and local paid media plans across television, audio, out-of-home, social, search, digital, and emerging channels.
• Coordinate campaign launches, creative trafficking, asset management, delivery timelines, and execution quality.
• Manage agency relationships, review agency recommendations, and coordinate deliverables, timelines, and strategic outputs.
• Manage media budgets, spending, allocations, pacing, forecasting, reconciliation, and reporting with Marketing Operations, Finance, and agency partners.
• Monitor campaign performance, identify optimization opportunities, and support marketing mix modeling and test-and-learn initiatives.

Requirements

• 5+ years of media experience, including media agency experience.
• Experience building and executing integrated media plans across channels such as TV, digital, social, search, or out-of-home.
• Experience in a conversion-driven service business such as financial services, insurance, or banking.
• Experience managing agency relationships, budgets, cross-functional teams, and multiple priorities.
• Strong oral and written communication skills, including presentations to senior stakeholders and executives.
• Must work in the hybrid arrangement with 3 onsite days in Manhattan, NY or Bethesda, MD; hirify.global will not sponsor a new applicant for employment authorization.

Nice to have

• Client-side media experience and hands-on management of large brands.
• Sports media experience.
• Experience with marketing mix modeling, test-and-learn measurement frameworks, creative trafficking, or asset management workflows.
• Four-year degree preferred.
• Availability to travel up to 25%.

Culture & Benefits

• Inclusive and collaborative culture focused on shared success.
• Personalized development programs, mentorship, and certification assistance.
• Competitive pay, benefits, and flexibility supporting employee well-being and long-term goals.
• Work on media strategy for an iconic brand undergoing transformation.