Director of Digital Marketing (AI)

Location: Remote; work from home

Total compensation: $155K–$205K plus equity

Company

hirify.global is a generative AI platform for teachers, used by more than 7 million teachers worldwide, focused on improving education through technology.

What you will do

• Set the digital marketing strategy and annual plan across B2C acquisition and B2B demand generation, including budget ownership, forecasting, and channel allocation.
• Own paid acquisition across search, paid social, and display to drive efficient B2C signups and B2B pipeline while balancing volume, quality, and cost.
• Define and manage metrics including CAC, LTV, payback period, pipeline contribution, and activation.
• Build and lead a small team of contractors and agency partners, establishing clear performance expectations and supporting development.
• Own experimentation across paid media, website, and lifecycle marketing, including conversion rate optimization, automated A/B testing, and Webflow publishing.
• Oversee lifecycle and email strategy with marketing operations, partner with Sales, Product, and Customer Success, and present performance recommendations to executive leadership.

Requirements

• Director-level experience managing a multi-million-dollar marketing budget.
• Several years of hands-on and managerial experience in search engine marketing, including Google Ads and Bing Ads, with a record of ROI-positive campaigns across global markets.
• Deep experience running paid social campaigns, especially on Meta and LinkedIn.
• Proven ability to drive both B2C user acquisition and B2B demand generation.
• Experience managing web developers and overseeing website strategy.
• Strong data fluency and ability to explain performance results and recommended actions in plain language.
• Ability to take ownership from idea through execution, collaborate across marketing, sales, product, and customer success, respond to feedback, and make sound decisions with incomplete information.
• Alignment with the mission of improving education through technology.

Nice to have

• Experience with Iterable or a similar lifecycle email platform.
• Experience with Webflow, including automated A/B testing and CMS publishing.
• Experience with Looker, Metabase, Amplitude, or HockeyStack.
• Background in edtech or mission-driven SaaS.
• Experience briefing and managing creative production for paid campaigns.

Culture & Benefits

• Remote work and flexibility from home, with a culture built on relationships, trust, communication, and collaboration.
• Mission-driven work using AI to make education more efficient and equitable.
• Unlimited time off for full-time employees.
• Employer-paid health insurance options, with dental and vision coverage available at low premiums.
• Generous stock options vesting over four years, 401(k) match, and monthly wellness stipend.
• Values include educator empowerment, joy, community, innovation, responsibility, diversity, and excellence.