5 дней назад
Senior Creative Effectiveness Strategist (B2B)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Creative Effectiveness Strategist (B2B): Developing end-to-end creative strategies for omnichannel campaigns serving Zillow’s B2B real estate partners, with an accent on audience-centered direction, brand standards, and cross-functional delivery. Focus on translating complex business goals into creative concepts, analyzing paid social performance, and using AI tools to improve creative workflows.
Location: Remote from anywhere in Mexico, with availability to travel to Mexico City for occasional office events
Company
is a real estate platform helping customers navigate buying, selling, financing, and renting.
What you will do
- Lead end-to-end creative strategy for omnichannel campaigns, from brief development through delivery and performance analysis.
- Translate complex or ambiguous business requirements into creative concepts, storyboards, design approaches, and clear creative direction.
- Manage multiple concurrent creative projects by defining scopes, timelines, and priorities.
- Collaborate with Marketing, Product, Communications, and advertising partners to refine creative solutions using data, insights, and testing.
- Establish creative standards, templates, and processes, using AI where possible to improve workflow efficiency.
- Review creative work from peers and vendors and partner with paid social teams to improve future assets based on performance metrics.
Requirements
- Bachelor’s degree in a related field or an equivalent combination of education and experience.
- 8+ years of experience in creative strategy, account strategy, brand strategy, or integrated marketing.
- Specific expertise in B2B marketing, ideally in technology and/or real estate.
- Experience leading complex creative projects in fast-paced, cross-functional environments and analyzing post-launch performance.
- Strong brief-writing skills and the ability to work with non-creative stakeholders to translate business goals and OKRs into creative approaches.
- Experience with Google Workspace, Slack, advertising and social platforms such as Meta, TikTok, and YouTube, plus AI tools including Claude, ChatGPT, and Motion.
Culture & Benefits
- Collaborative Creative Services environment involving storytellers, designers, writers, and creative strategists.
- Partnership with marketing, product, and internal stakeholders across .
- Competitive base salary and benefits.
- Eligibility for equity awards based on experience, performance, and location.
- Inclusive environment focused on innovation, professional growth, and customer-centered work.
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