Senior Brand Manager (Gaming)

Location: United Kingdom; hybrid work with 3 days per week in the Horsham studio

Company

Creative Assembly is a game development studio within hirify.global creating long-lasting games for global audiences.

What you will do

• Champion and steward the brand vision internally and with external stakeholders.
• Develop global marketing strategies and campaigns with development and publishing teams.
• Lead the creation of creative assets aligned with the brand and game vision.
• Monitor market trends, culture, and competitors to inform strategic decisions.
• Ensure consistent creative direction, messaging, visual identity, tone, and voice across touchpoints.
• Synthesize qualitative and quantitative data into actionable insights, while overseeing budgets and mentoring colleagues.

Requirements

• Proven brand or marketing experience, including go-to-market planning from concept through execution.
• Ability to influence and align cross-functional teams toward shared objectives.
• Strong written and verbal communication, critical thinking, problem-solving, and foresight.
• Proactive, adaptable, self-directed, curious, and committed to continuous learning.
• Ability to work from the United Kingdom and attend the Horsham studio three days per week.

Nice to have

• Experience on one or more shipped AAA projects.
• Experience working within a game development team.
• Passion for games.

Culture & Benefits

• Player-focused culture with opportunities for skills development and career growth.
• Temporary Work from Anywhere period each year, subject to visa and other restrictions.
• Enhanced holiday allowance, parental leave, flexible core hours, and no-notice holidays.
• Performance-based discretionary bonus scheme and relocation package.
• Private medical and dental insurance, life insurance, health screening, wellbeing support, and counselling.
• Free games, work events, technology discounts, and other benefits.