Marketing Manager (Outdoor)

TL;DR

Marketing Manager (Outdoor) (B2B Marketing/AI): Shaping product positioning, go-to-market strategies and integrated campaigns for a leading UK Outdoor advertising portfolio with an accent on commercial storytelling, customer-focused communications and data-led marketing. Focus on launching products across the TfL estate, BT Street Hub network and bus portfolio, building sales enablement materials, and identifying AI-driven improvements to marketing operations.

Location: Leicester Square, London, United Kingdom

Company

hirify.global operates a UK-wide media and entertainment business with a leading Outdoor advertising network spanning billboards, buses, the London Underground, airports and digital networks.

What you will do

• Lead proposition, positioning and go-to-market strategies for key products across the Outdoor portfolio.
• Develop integrated campaigns, events, sales collateral, email, website and social content, and optimise performance.
• Partner with Business Development, Agency Sales, Outdoor Operations and Partnerships on launches, estate expansion and customer-facing tools.
• Translate products, data and insights into compelling stories for advertisers and agencies.
• Manage cross-functional stakeholders, campaigns, priorities and deadlines to deliver commercial impact.
• Champion AI and emerging technology to improve marketing processes and access to assets.

Requirements

• Experience developing B2B marketing campaigns, propositions and go-to-market strategies.
• Strong storytelling, communication, presentation and copywriting skills with sound design judgement.
• Commercial judgement and the ability to make recommendations and balance competing priorities.
• Strong organisation, project management, collaboration and stakeholder-influencing skills.
• Curiosity about AI and emerging technology, with a proactive and innovative approach.
• Adaptability, resilience and confidence working in a fast-paced environment.

Culture & Benefits

• Inclusive workplace focused on diversity and belonging.
• Reasonable adjustments are available throughout the recruitment process and in the workplace.
• Opportunity to work on high-profile marketing programmes with visible impact on customers and business growth.
• Exposure to complex products, data, insights and innovation across a leading Outdoor portfolio.