Marketing Lead, New Games (Mobile Games)

Location: Hybrid role based in London or Helsinki, with regular travel to global studios.

Company

hirify.global is a Helsinki-based games company creating mobile titles designed to be played and remembered for years.

What you will do

• Own marketing strategy across a portfolio of new and emerging games, establishing foundations for sustainable growth.
• Use market, audience, competitive, research, and analytics insights to shape positioning, creative direction, and new-games planning.
• Lead test-and-learn experimentation from early concept exploration through structured soft-launch testing.
• Develop hypothesis-led briefs and coordinate with user acquisition, insights, ASO, creative, research, analytics, PR, community, live operations, and monetisation functions.
• Build trusted partnerships with game leads, central marketing functions, and other new-games stakeholders.
• Help develop the Marketing Development function, its future strategy, and playbook while building and leading a team as the portfolio grows.

Requirements

• 10+ years of experience building go-to-market strategies and campaigns for games or entertainment IP.
• Experience launching at least one new IP from early concept and a strong track record in early-stage games marketing.
• Ability to combine strategic thinking with creative execution, translating strategy into briefs and guiding production.
• Fluent collaboration across marketing functions and an understanding of their roles throughout new-game development.
• Self-starter approach to using AI in day-to-day work, with a willingness to experiment and solve problems independently.
• Passion for games, player understanding, and helping small creative teams succeed.

Culture & Benefits

• Independent game teams operate like small startups with substantial freedom and trust.
• Player-first, insight-driven, and creatively ambitious working environment.
• Compensation, benefits, work environment, and resources designed to support employees as people.
• Dedicated mobility support is available for relocation, including assistance for accompanying family members.
• Recruitment accommodations are available for candidates who need them.