Senior Web Analytics and Reporting Specialist (Digital Marketing)

Location: Hybrid, Mississauga, Canada — Meadowvale Office (HQ)

Company

hirify.global develops mobility solutions that help businesses secure, manage, and support mobile operations.

What you will do

• Implement, configure, and maintain GA4, Google Tag Manager, conversion tracking, and analytics integrations across web platforms.
• Collaborate with developers to ensure accurate tagging, data-layer integrity, and reliable data collection.
• Build real-time dashboards and automated reports using Looker Studio, Salesforce reporting tools, and other reporting platforms.
• Connect data from Google Analytics, Google Ads, Google Search Console, Meta Ads, and Salesforce to visualize marketing and sales performance.
• Analyze website, campaign, and funnel performance, including attribution and customer journeys, to identify optimization opportunities.
• Support A/B testing and CRO initiatives by defining measurement plans, success metrics, and performance reporting.

Requirements

• 5–7 years of experience in web analytics, digital analytics, or reporting.
• Experience building and deploying dashboards in at least two reporting tools and integrating multiple data sources.
• Hands-on experience with GA4, Google Tag Manager, Looker Studio or a similar dashboarding tool, Power BI or Tableau, and Excel pivot tables, VLOOKUP, and formulas.
• Knowledge of web conversion tracking, digital marketing metrics, funnel analysis, attribution, event tracking, and pixel-based tracking.
• Basic HTML, CSS, and JavaScript knowledge is an asset.
• Visa sponsorship and relocation assistance are not offered.

Nice to have

• Salesforce Pardot or a similar marketing automation platform.
• Google Ads, Google Search Console, Meta, and LinkedIn reporting.
• Umbraco Engage, data-layer documentation, and executive-level marketing performance reporting.
• Experience with data visualization, dashboard design, A/B testing, and CRO reporting.

Culture & Benefits

• Hybrid work model based at the Meadowvale Office in Mississauga.
• Opportunities for personal growth, continuous innovation, and learning.
• Work with modern technologies, leading technology partners, and collaborative agile teams.
• Work in a fast-paced environment with global reach and complex projects.