Product Manager - Marketing Technology & Acquisition

Location: Austin, Texas, United States

Company

hirify.global uses technology and data to simplify homeownership and operates as a diversified carrier platform serving homeowners and MGA partners.

What you will do

• Own the marketing technology stack, including CDP, tag management, consent and privacy tooling, marketing automation, and related integrations.
• Build self-serve tools for marketers to launch, configure, personalize, and measure campaigns without engineering support.
• Own event taxonomy, conversion signals, landing pages, quote-entry experiences, attribution, and acquisition reporting.
• Design and run A/B tests, interpret results, and translate experimentation into product decisions.
• Use customer research, CSAT, NPS, behavioral analytics, and business metrics to shape the roadmap.
• Partner with Engineering, Design, Data, Legal, Compliance, and senior stakeholders to define requirements, ship solutions, and manage launches.

Requirements

• 3+ years of product management experience, including meaningful work in martech, growth platforms, or marketing-adjacent internal tools.
• Hands-on knowledge of CDPs such as Segment or mParticle, tag managers such as GTM or Tealium, marketing automation platforms such as Braze, Iterable, or Marketo, and paid platform integrations.
• Deep understanding of digital measurement, cookie deprecation, iOS restrictions, consent management, server-side tracking, and related tradeoffs.
• Strong analytical skills, including metric definition, measurement planning, data pipeline validation, experimentation, attribution, and incrementality testing.
• Experience with customer research, UX collaboration, end-to-end product ownership, PRDs, user stories, and acceptance criteria.
• Bachelor’s degree in Business, Finance/Accounting, Computer Science, or a related field.

Nice to have

• Insurance or fintech experience, especially in regulated industries.

Culture & Benefits

• Medical plans, employer-covered dental and vision plans, 401(k), disability coverage, life insurance, FSAs, and an Employee Assistance Program.
• Equity compensation eligibility.
• Training and internal career growth opportunities.
• Flexible time off and 12 weeks of parental leave for primary and secondary caregivers.
• Snacks and drinks, plus catered lunches for onsite employees.