Marketing Operations Coordinator (Marketo)

Location: Mexico

Salary: MX$350,000–MX$450,000 estimated base salary

Company

A learning technology company creating products that simplify education, personal development, and career growth.

What you will do

• Build, test, QA, and deploy Marketo programs for email, webinar, nurture, event, digital, regional, demand generation, and customer marketing campaigns.
• Support campaign tracking through UTM structures, program channels, tags, and Salesforce campaign setup.
• Manage lead processing, routing, scoring, assignment accuracy, and campaign attribution in coordination with SDR leadership.
• Troubleshoot Marketo and lead flow issues and resolve or escalate them as needed.
• Partner with Digital Marketing, Web, Demand Gen, Events, and Content teams to coordinate forms, routing, communications, and campaign execution.
• Maintain campaign operations playbooks, workflows, templates, and process documentation while identifying bottlenecks and optimization opportunities.

Requirements

• 2+ years of experience in Marketing Operations or Campaign Execution, preferably in a B2B SaaS environment.
• Hands-on Marketo experience is required; Salesforce experience is preferred.
• Experience with Excel or Sheets and familiarity with lead lifecycle management, scoring models, and campaign attribution.
• Strong organizational and project management skills with close attention to detail.
• Clear, concise communication skills, including the ability to translate technical requirements for non-technical stakeholders.
• Curiosity and willingness to work deeply with tools, systems, and operational processes.

Nice to have

• Experience with Salesforce, Openprise, or Outreach.
• Interest in pursuing Marketo Certified Expert certification.

Culture & Benefits

• Full-time employees participate in an ownership program.
• Remote, hybrid, and in-office collaboration options vary by role, team, and location.
• Generous time off, local holidays, and an annual late-December recharge period based on departmental needs.
• Wellness programs, mental health support, professional development resources, and tuition reimbursement.
• Employee recognition through the Motivosity program and a culture focused on inclusivity and meaningful connection.

Hiring process

• All employees must pass a background check.
• Candidates may be asked to complete identity verification and provide legal name, current physical location, contact number, and residential address in accordance with local privacy laws.