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Senior Marketing Operations Manager (HubSpot/Salesforce)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Senior Marketing Operations Manager (HubSpot/Salesforce): Building the systems that analyze, attribute, and optimize B2B pipeline across marketing channels with an accent on HubSpot administration, Salesforce reporting, lead routing, and multi-touch attribution. Focus on designing reliable funnel measurement, improving conversion through data-driven recommendations, and maintaining alignment across Marketing, Sales, SDR, and Revenue Operations.
Location: Remote, United States
Company
provides commerce-enablement technology and high-volume fulfillment services, including omnichannel fulfillment, warehousing, transportation, and software platforms for order and consumer experience management.
What you will do
- Build end-to-end pipeline reporting covering source, channel, stage conversion, velocity, coverage, and stalled opportunities.
- Develop and maintain a multi-touch marketing attribution model across demand generation, advertising, events, content, partnerships, and SDR outbound.
- Analyze pipeline performance and recommend changes to channel mix, targeting, lead scoring, routing, SDR follow-up, and ICP fit.
- Own lead capture, scoring, qualification, routing, and lifecycle management from HubSpot into Salesforce.
- Administer HubSpot workflows, sequences, forms, campaigns, segmentation, nurture programs, and the HubSpot-Salesforce integration.
- Maintain Salesforce campaign hygiene, data integrity, dashboards, GTM reporting, and marketing technology integrations.
Requirements
- 4+ years of experience in marketing operations, revenue operations, or GTM analytics, preferably in B2B, technology services, logistics, or commerce technology.
- Expert HubSpot administration experience across workflows, sequences, lead scoring, lifecycle management, reporting, and integrations.
- Experience building marketing attribution models and pipeline performance reporting in Salesforce.
- Hands-on experience with lead routing, lead management, conversion analysis, and speed-to-lead optimization.
- Experience with Google Analytics 4, UTM tracking, Salesforce Campaigns, campaign influence, and funnel analytics.
- Strong analytical and communication skills, including presenting recommendations to Marketing, Sales, executive leadership, and the Board.
Nice to have
- GTM engineering experience with prospecting, enrichment, and outbound automation.
- Experience with Clay, Apollo.io, Nooks, LinkedIn Sales Navigator, LeanData, or Chili Piper.
- HubSpot or Salesforce certifications and familiarity with BI tools or CRM analytics.
- Previous experience in ecommerce, logistics, fulfillment, or commerce technology.
Culture & Benefits
- Hands-on ownership of the marketing operations function in a rapidly growing company.
- Cross-functional collaboration with Demand Generation, Events, Content, Customer Marketing, Sales, SDR, and Revenue Operations teams.
- Remote work arrangement within the United States.
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