VP, Business Development, CTV Content Intelligence

Location: Hybrid, based in the DC or NY metros; listed locations include McLean, VA, New York, NY, and Washington, DC

Company

hirify.global is an online trust and safety platform providing software and data to identify deceptive, fraudulent, and non-compliant mobile, CTV app, and website activity.

What you will do

• Scale go-to-market partnerships and strategic integrations across the programmatic CTV supply chain, prioritizing SSPs followed by DSPs and agency buyers.
• Identify, evaluate, and close high-value SSP integration partnerships and grow enterprise partnerships with DSPs and agency trading desks.
• Build the commercial model for CTV Content Intelligence, including pricing, packaging, segment licensing, API access, and SSP revenue sharing.
• Define buyer-segment value propositions with product and marketing and translate market feedback into product requirements with engineering.
• Create the broader sales GTM playbook covering ideal customer profiles, buyer personas, objections, competitive positioning, and deal structures.
• Represent hirify.global at CTV industry forums and report partnership, integration, commercial-model, and GTM progress to the CEO.

Requirements

• 8–15 years of experience in business development or commercial leadership in ad tech, CTV/streaming measurement, or advanced TV.
• Deep knowledge of the programmatic CTV ecosystem, including supply-chain dynamics, SSP/DSP relationships, audience measurement, and content transparency.
• Experience closing or managing SSP or DSP data partnerships involving segment licensing, supply-path integrations, or data syndication.
• Background at a data, measurement, or programmatic infrastructure company such as an SSP, DSP, measurement, identity, or verification provider.
• Proven ability to take a new product or category to market, with existing VP- or C-level relationships across SSPs, DSPs, and agency trading desks.
• Ability to lead technical product conversations with engineering, product leadership, and external technology partners while operating independently in ambiguous environments.

Nice to have

• Experience with linear TV measurement, audience ratings, show-level content data, or cross-platform measurement.
• Understanding of FAST channels, EPG data, content metadata standards, and programmatic CTV buying.
• Startup or early-stage company experience with lean teams and evolving product roadmaps.

Culture & Benefits

• Remote-first culture with a flexible atmosphere, based in the DC or NY metros.
• 100% coverage of employee medical, dental, and vision premiums and 50% coverage for dependents.
• Flexible parental and maternity leave and unlimited PTO.
• 401(k), referral bonus program, and monthly internet stipends.
• Annual team gatherings and opportunities for domestic and international travel.