Head of Content Management & Visibility (SEO)

Location: Finland (Espoo), Sweden (Stockholm), Norway (Oslo) or Denmark (Copenhagen). Hybrid workplace possible; travel in the Nordic countries several times a year is required.

Company

If is an insurance company serving customers across the Nordic markets.

What you will do

• Own and drive the Nordic Content Management & Visibility strategy across digital channels.
• Establish content governance, including ownership, standards, processes, quality frameworks and ways of working.
• Develop visibility across traditional search engines, AI-driven experiences and emerging discovery platforms.
• Build and lead the Nordic capability with local Chapter Leaders, aligning Nordic priorities with local market needs.
• Use data and customer insights to improve content performance and customer experience.
• Enable responsible AI use in content creation, management and optimization while maintaining quality, compliance and brand consistency.

Requirements

• Senior-level experience in digital leadership across content, web or digital experience teams in multiple markets.
• Experience leading through other leaders and developing high-performing teams.
• Experience establishing content operating models, lifecycle processes and common standards across markets or business areas.
• Strong knowledge of content management, content governance, digital visibility, SEO and web management.
• Experience with enterprise CMS platforms.
• Ability to lead in a matrix environment and align markets, chapters, squads and business stakeholders.

Nice to have

• Experience with Optimizely.
• Curiosity about AI and emerging technologies influencing digital discovery and customer behavior.

Culture & Benefits

• Inclusive and collaborative professional environment.
• Career and development opportunities at a major Nordic insurance company.
• Health-promoting workplace with wellness allowance and sports activities.
• Insurance benefits, lunch benefit and high pension savings.

Hiring process

• Screening and interviews start immediately; applications are accepted until 30 August.
• Submit a CV and answer the application-form questions instead of providing a cover letter.