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TL;DR
Product Growth Manager (AI): Driving adoption of DeepL Translate, media translation, and adjacent products through product-led growth, growth loops, and product-qualified lead generation with an accent on consumer product adoption and cross-functional execution. Focus on defining PQL signals, building usage instrumentation, expanding feature discovery, and attributing product usage to pipeline, revenue, and retention.
Location: London, UK; hybrid work with office attendance twice a week
Company
DeepL is an AI product and research company building secure language technology for translation, writing improvement, and real-time voice translation.
What you will do
- Prioritize high-value media translation use cases and build growth loops and product surfaces that drive adoption.
- Drive adoption across DeepL’s web platform, browser extension, and apps, while collaborating with the API/MCP track.
- Define strong product-qualified lead signals, build instrumentation to detect them, and design the handoff to Sales.
- Design growth plays that help users discover and adopt additional features and products, including DeepL Voice.
- Coordinate with Marketing, Sales, Sales Operations, Pricing and Packaging, and Engineering on funnel design, messaging, PQLs, and packaging strategy.
- Own usage, adoption, cross-sell, open-source, pipeline, revenue, and retention metrics and attribute product impact to business outcomes.
Requirements
- Hands-on experience building with AI, prototyping quickly, testing with users, and scaling successful solutions.
- Track record of building or scaling a product-led growth motion that feeds a sales organization, ideally with ownership of PQL definition and handoff.
- Experience growing adoption in a consumer or prosumer product across web, browser extension, or app surfaces.
- Experience designing growth loops for feature discovery and product expansion.
- Excellent communication and stakeholder management skills across Product, Sales, Marketing, and Engineering.
- Ability to operate in a hybrid PLG and sales-led growth model across teams whose roadmaps are not directly owned.
Nice to have
- Experience building or growing an open-source project, ideally in ML or AI.
Culture & Benefits
- Internationally distributed team representing more than 90 nationalities, with employees across the UK, Germany, the Netherlands, Poland, the US, and Japan.
- Hybrid work, flexible hours, regular feedback, and a focus on clear communication and collaboration.
- Virtual Shares for every employee.
- Regular in-person team events and monthly full-day Hack Fridays.
- 30 days of annual leave excluding public holidays, mental health resources, and location-tailored benefits.
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