Regional Marketing Director, Asia Pacific (Fintech)

Location: Tokyo, Japan; hybrid work arrangement; international travel required

Company

hirify.global provides technology and expertise for the financial services, capital markets, and securities services sectors.

What you will do

• Develop and execute the Asia Pacific enterprise marketing strategy across Japan, Hong Kong, Singapore, and Australia.
• Lead the regional marketing team based in Hong Kong and Singapore and support integrated programs for brand awareness, demand generation, and client engagement.
• Build an account-based marketing approach and partner with sales, account management, product, and business leaders on strategic accounts.
• Lead Japan marketing, including campaign localization, website optimization, events, executive forums, industry associations, and local PR and media agency relationships.
• Develop brand, thought leadership, executive engagement, and C-suite hospitality programs, with a focus on tokenization, AI, and shareholder engagement.
• Define KPIs, analyze campaign performance, and optimize marketing strategy, channels, and investments.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 10+ years of B2B marketing experience, preferably in financial services, fintech, capital markets, enterprise technology, or a similarly complex industry.
• Experience developing integrated regional marketing programs and managing regional teams.
• Experience with Japan marketing, localization, events, website and content adaptation, and agency management.
• Experience building account-based marketing programs, executive engagement initiatives, and C-suite relationship programs.
• Fluency in Japanese and knowledge of Asia Pacific markets, including Japan, Hong Kong, Singapore, and Australia.

Culture & Benefits

• Collaborative, engaging, and inclusive working environment.
• Culture focused on authenticity, inclusion, safety, and respect for diverse perspectives.
• Hybrid work arrangement with international travel as part of the role.
• AI-supported application review with human involvement in employment decisions.