VP Marketing, Americas (AI)

Location: Remote in Canada; applicants must be based in Ontario or Québec. The position is based in Montreal or Toronto. English fluency is required for Québec-based candidates because of regular collaboration with clients and colleagues outside Québec.

Salary: 150,000–210,000 CAD annually, depending on experience and location.

Company

Experience innovation and digital transformation partner helping recognized brands create customer experiences and unlock new value through data, AI, creativity, and technology.

What you will do

• Define and deliver the Americas marketing strategy with regional growth leaders, linking campaigns to pipeline and revenue.
• Lead a team across integrated marketing, marketing operations, events, partnerships, and performance marketing.
• Work with sales and executive stakeholders on go-to-market strategy, pipeline acceleration, client engagement, and market expansion.
• Shape market positioning and narratives for an experience innovation business.
• Modernize the marketing function through AI-enabled operations and revenue-focused processes.
• Guide integrated programs across brand, performance, thought leadership, communications, events, and account-based marketing.

Requirements

• Senior marketing leadership experience at VP level or equivalent in a B2B enterprise, professional services, or consulting environment.
• Track record of connecting marketing programs to measurable pipeline or revenue outcomes.
• Creative, brand, or communications background with proven commercial results.
• Experience building and executing regional or multi-market marketing strategies.
• Experience managing demand generation and account-based marketing programs for enterprise sales cycles.
• Experience partnering with executive stakeholders, including sales leadership, on go-to-market and growth strategy.

Nice to have

• Experience with Agile methodologies and consulting.

Culture & Benefits

• Inclusive, values-driven culture focused on creativity, diversity, autonomy, collaboration, and continuous learning.
• Comprehensive insurance package with employer contributions of up to 80%, including short- and long-term disability coverage.
• Virtual healthcare, employee and family assistance, and mental health support programs.
• $500 personal spending account, RRSP matching through a deferred profit-sharing plan, and flexible vacation.
• $30 monthly personal technology reimbursement, winter holiday closure, and flexible scheduling.

Hiring process

• Talent Acquisition reviews applications and contacts candidates whose experience aligns with the role.
• Applications are assessed based on skills, experience, and potential; reasonable interview accommodations are available.