Performance Marketing Manager (Paid Media)

TL;DR

Performance Marketing Manager (Paid Media): Leading paid acquisition strategy and campaign execution across Google, Meta, and LinkedIn to drive B2B lead generation with an accent on data-driven optimization and full-funnel growth. Focus on improving CPL, CPA, and ROAS through rigorous A/B testing and technical attribution setup.

Location: Remote (Must be based in Brazil, Colombia, Costa Rica, or Mexico). Working hours: U.S. Time Zones

Company

hirify.global is a talent sourcing partner hiring for a client looking to scale their paid acquisition and lead generation.

What you will do

• Build and optimize B2B lead generation campaigns across Google Ads, Meta, LinkedIn, TikTok, Reddit, and X.
• Own the complete paid media lifecycle, including audience targeting, budget allocation, and high-converting ad copywriting.
• Conduct structured A/B testing on ad creatives, headlines, and landing pages to scale profitable channels.
• Implement and audit conversion tracking, pixel implementations, and attribution models using GA4 and GTM.
• Analyze funnel performance to identify bottlenecks and improve lead quality while reducing acquisition costs.
• Collaborate with Sales, Content, and Design teams to align paid campaigns with marketing funnels.

Requirements

• 3+ years of hands-on experience in Performance Marketing or Paid Media.
• Proven success managing Google Ads, Meta Ads, and LinkedIn Ads for B2B pipeline growth.
• Advanced proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Ability to independently build campaigns, launch tracking, and report results.
• Must be based in Brazil, Colombia, Costa Rica, or Mexico.
• Ability to work within U.S. Time Zones.

Nice to have

• Experience with CRM and automation tools like HubSpot, Salesforce, or Marketo.
• Google Ads and Meta certifications.
• Familiarity with Canva, Adobe Creative Suite, or Conversion Rate Optimization (CRO) tools.
• Experience managing large advertising budgets and multiple client accounts.

Culture & Benefits

• Fully remote work arrangement.
• Direct impact on lead generation and measurable business growth.
• High-performance, data-driven environment with access to modern marketing tools.
• Clear career progression paths toward Senior Manager, Head of Paid Media, or VP of Growth roles.

Hiring process

• Initial screening via a 3–5 minute Spark Hire intro video.
• Client interview.
• Offer and onboarding.