Group Manager, Social & Influencer Marketing (Fintech)

Location: Oakland, California, or Charlotte, North Carolina, United States

Salary: $213,500–$289,000 annual base pay; bonus, equity, and benefits may also apply.

Company

hirify.global is a financial technology platform whose products include TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Own Credit Karma's integrated social strategy across organic social, paid social, influencer marketing, and emerging channels.
• Define channel architecture and platform-native content strategies for Instagram, TikTok, YouTube, LinkedIn, X, and new platforms.
• Build and scale the influencer program, including creator sourcing, vetting, contracting, briefing, compliance, and measurement.
• Partner with Paid Media, Brand, Creative, PR, Sponsorships, PMM, Legal, and agencies to integrate social into campaigns, launches, and experiential activations.
• Establish measurement frameworks connecting social performance with brand health, member engagement, and business outcomes.
• Lead three direct reports and contingent workers while managing budgets, agencies, and social technology platforms.

Requirements

• 10+ years of social media marketing experience, including at least 3 years in people management.
• Experience building and scaling social programs for large consumer brands with measurable awareness, engagement, and consideration growth.
• Deep expertise in organic social, paid social, influencer marketing, creator strategy, contracting, and measurement.
• Fluency across Instagram, TikTok, YouTube, LinkedIn, X, and emerging formats.
• Experience developing social measurement frameworks and presenting performance results to senior leadership.
• Bachelor's degree required; strong strategic, creative, communication, and cross-functional collaboration skills.

Nice to have

• Consumer technology, fintech, or financial services experience.
• Experience building authentic Gen Z brand presence and extending sponsorship or experiential moments into social-first content.
• Familiarity with AI-powered tools and workflows, enterprise social media platforms such as Sprinklr, Sprout Social, or Plot, and contingent worker management.

Culture & Benefits

• Work within Credit Karma's Brand & Integrated Marketing organization.
• Competitive compensation with performance-based cash bonus, equity rewards, and benefits eligibility.
• Values include Hope, Ownership, Progress, and Empathy.
• Focus on testing, learning, creative ambition, accountability, and continuous improvement.