Senior Manager, Global Influencer Marketing (Fintech)

TL;DR

Senior Manager, Global Influencer Marketing (Fintech): Building and leading the global influencer and creator strategy to drive virality and brand awareness for a unified payments platform with an accent on multi-channel creator campaigns and operational scaling. Focus on architecting systems for creator sourcing, managing top-tier partnerships, and optimizing performance across global markets.

Location: Must be based in San Francisco

Company

Airwallex is a unified payments and financial platform for global businesses, valued at US$8 billion and supporting over 200,000 companies worldwide.

What you will do

• Define and own the global influencer and creator roadmap across YouTube, TikTok, Instagram, LinkedIn, podcasts, and newsletters.
• Architect multi-layered creator campaigns to amplify major announcements, fundraises, product launches, and company milestones.
• Design and oversee global systems, workflows, and tooling for creator sourcing, outreach, contracting, and reporting.
• Lead end-to-end relationship management with top-tier influencers and agents to ensure brand safety and creative excellence.
• Define success metrics and oversee reporting frameworks to continuously optimize campaign performance.
• Partner with Brand, Product Marketing, Comms, and Executive Leadership to integrate influencer initiatives into broader strategies.

Requirements

• 8+ years of experience in influencer marketing, creator partnerships, digital marketing, or brand marketing.
• Must be based in San Francisco.
• Proven track record of driving large-scale influencer campaigns that create real cultural impact and measurable growth.
• Experience managing global markets or multi-country campaigns.
• Strong negotiation, relationship-building, and stakeholder-management skills.
• Ability to design scalable operational systems, processes, and frameworks.

Nice to have

• Experience in fintech, payments, or B2B SaaS.
• Existing relationships with top-tier creators, agents, and podcast networks.
• Experience building a global influencer program from scratch.
• Ability to analyze performance data and translate insights into action.

Culture & Benefits

• Environment for successful builders with founder-like energy and a focus on true ownership.
• Opportunity to tackle complex, high-visibility problems with exceptional teammates.
• Culture of accelerated learning, moving fast with good judgment, and first-principles decision-making.
• Integration of AI tools to work smarter and solve problems faster.
• Equal opportunity employer valuing diversity, merit, and competence.