Ad Operations Specialist (iGaming)

Location: Toronto, ON, Canada; hybrid work

Salary: CAD 50,000–62,000 per year

Company

hirify.global develops online gaming, sports betting, casino, and sports media products as part of PENN Entertainment.

What you will do

• Implement and manage advertising campaigns across digital and mobile platforms.
• Develop practices and processes to optimize campaign delivery and improve customer and advertiser experiences.
• Analyze performance data and create campaign optimization strategies.
• Run reports, maintain performance dashboards, and manage campaign flight dates and renewals.
• Coordinate campaign operations with sales staff.
• Implement and test new advertising products and integrations.

Requirements

• Understanding of the digital advertising ecosystem, including web, mobile applications, and programmatic advertising.
• Experience with third-party ad servers; Google Ad Manager and Teads are preferred.
• Strong analytical and quantitative skills with advanced working knowledge of Excel.
• Intermediate HTML skills and familiarity with JavaScript, CSS, SQL, web coding concepts, and third-party ad tags.
• Strong communication, organization, creative problem-solving, multitasking, and deadline-management skills.
• Ability to work in a fast-paced environment and occasionally work after hours.

Nice to have

• Working knowledge of analytics platforms.

Culture & Benefits

• Competitive compensation and comprehensive benefits.
• Fun and relaxed work environment.
• Education and conference reimbursements.
• Additional bonus eligibility may apply to non-sales positions.