Senior Performance Marketing Manager, Paid Acquisition (iGaming)

Location: In-office, full-time in Concord, Ontario, Canada

Company

hirify.global is a global gaming and digital entertainment company whose marketing division provides performance marketing services to internal brands and external clients across the US, LATAM, and Europe.

What you will do

• Own user acquisition performance across a portfolio of client accounts, measured by ROAS, CPR, and cost-per-FTD targets.
• Plan, launch, optimize, and scale campaigns across Meta, TikTok, Snapchat, Google, and programmatic channels.
• Manage multi-million-dollar monthly media budgets and allocate spend based on performance and client priorities.
• Optimize bids, audiences, placements, creative rotation, conversion funnels, and landing pages through structured A/B testing.
• Brief in-house art and motion teams on creative testing priorities while maintaining platform and market compliance.
• Build reporting and AI-enabled automation workflows covering conversion tracking, campaign management, creative production, cohort analysis, and lifetime value.

Requirements

• At least five years of hands-on performance marketing, paid media, or user acquisition experience.
• Demonstrated experience personally managing and scaling Meta Ads accounts at significant budget levels.
• Experience managing multi-million-dollar media budgets with documented performance outcomes.
• Expertise in desktop and web acquisition, conversion rate optimization, funnel testing, landing page testing, and conversion event strategy.
• Working knowledge of Meta Conversions API, server-side tracking, and server-to-server postbacks, including attribution and data issue diagnosis.
• Strong analytical and client communication skills, including statistical analysis and presenting performance recommendations.

Nice to have

• Experience in iGaming, sweepstakes, sports betting, B2C ecommerce, subscription, or fintech.
• Agency or client-facing performance marketing experience.
• Additional expertise in TikTok, Snapchat, Google Ads, or demand-side platforms.
• Mobile app acquisition experience with AppsFlyer, Adjust, or Branch.
• Experience building AI-assisted or automation-first workflows for media buying or reporting.

Culture & Benefits

• Senior position with direct budget authority and ownership of performance outcomes.
• Competitive base salary and performance-based bonus tied to measurable results.
• Direct collaboration with senior leadership and an in-house creative and motion team.
• Growth opportunity within a scaling international group, including a path toward team leadership.