Performance Marketing Lead (DTC Tech)

Location: London, UK; hybrid setup with 3 days per week in the office

Salary: £80,000 plus bonus

Company

A high-growth DTC technology brand trusted by millions of customers worldwide, investing in product innovation, marketing, and AI.

What you will do

• Own acquisition strategy and commercial performance across multiple European markets.
• Manage significant paid media budgets across Meta, Google, and emerging acquisition channels.
• Identify growth opportunities through testing, experimentation, and channel diversification.
• Work with creative specialists to shape market-specific campaigns, messaging, creator content, and UGC.
• Present commercial insights and performance recommendations to senior leadership.

Requirements

• Experience in DTC ecommerce, ideally in subscription, app, or consumer businesses.
• Strong hands-on experience with Meta and Google Ads.
• Experience collaborating with creative teams and translating performance data into creative direction.
• Ability to combine commercial analysis with creative thinking.
• Confidence using AI to improve reporting, optimisation, and campaign performance.
• Ability to work from the London office 3 days per week.

Nice to have

• Experience working with European markets.
• Self-starter mindset, entrepreneurial approach, and willingness to take hands-on ownership.

Culture & Benefits

• Genuine ownership and freedom to make strategic decisions.
• Direct influence over the growth of established international markets.
• Collaboration with a large in-house creative team and creator, UGC, and affiliate specialists.
• AI adoption across marketing workflows, automation, and reporting.