Senior Customer Marketing Manager (SaaS)

TL;DR

Senior Customer Marketing Manager (SaaS): Building customer-led adoption and lifecycle programs for an education platform with an accent on voice-of-customer research, product storytelling, and cross-functional enablement. Focus on conducting structured interviews, translating customer insights into case studies and adoption plays, and driving retention and expansion through credible customer narratives.

Location: São Paulo, Brazil. Remote-first culture with in-person company and team events throughout the year.

Company

hirify.global is a SaaS education platform within the global Hotmart Company portfolio, helping experts and businesses create, sell, and scale online learning products.

What you will do

• Build and operate a systematic voice-of-customer practice through interviews, feedback programs, and research.
• Synthesize qualitative and quantitative insights into themes that inform Marketing, Product, and Customer Success.
• Design adoption plays and lifecycle programs that improve engagement, retention, and expansion.
• Turn customer insights into narratives, case studies, proof points, and sales-ready enablement assets.
• Partner with Product, Marketing, Customer Success, and Sales to align adoption goals and customer messaging.
• Lead initiatives end-to-end as a senior individual contributor, influencing outcomes without formal authority.

Requirements

• Experience in Customer Marketing, Product Marketing, or a related SaaS role.
• Hands-on experience with customer interviews and qualitative and quantitative research.
• Experience designing and executing product adoption plays or lifecycle marketing programs.
• Strong customer-first mindset, synthesis skills, stakeholder management, and communication abilities.
• Fluent English required.
• Must be based in São Paulo, Brazil.

Nice to have

• Experience in the creator economy, B2B SaaS, or commerce platforms.

Culture & Benefits

• Remote-first culture designed to provide employees with flexibility.
• Access to the New York office for local employees.
• In-person events throughout the year for connection, strategic alignment, and celebrations.
• Inclusive equal-opportunity workplace with accommodations available during the application and employment process.

Hiring process

• Fair and consistent interview process.
• Applicants may request accommodations for the application or role.