Marketing Director

Location: New York, NY; on-site

Company

hirify.global develops and markets premium diamond products through the VRAI brand.

What you will do

• Define and execute the annual brand communications strategy, including positioning, voice, messaging, visual identity, and campaigns.
• Lead integrated communication planning across digital, social, retail, PR, influencer, CRM, and paid media channels.
• Oversee creative agencies and internal teams producing photography, video, social content, retail materials, and digital experiences.
• Identify opportunities connected to fashion, art, entertainment, and consumer trends, and develop strategic brand collaborations.
• Create omni-channel programs supporting store traffic, e-commerce conversion, product launches, and customer preference.
• Use performance metrics to optimize campaigns, manage cross-functional execution, and support commercial goals.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Fashion, or a related field.
• 8–12+ years of progressive marketing experience, preferably in fashion, fine jewelry, beauty, lifestyle, or premium consumer brands.
• Proven experience leading multi-channel brand campaigns from concept through execution and managing creative agencies and cross-functional teams.
• Exceptional creative judgment, storytelling ability, and interest in fashion, design, self-expression, and consumer culture.
• Expertise in digital marketing, social media, influencer marketing, PR, CRM, content strategy, and digital and physical retail.
• Strong analytical, commercial, budgeting, timeline management, and product launch execution skills.

Culture & Benefits

• Collaborative and influential leadership environment spanning marketing, merchandising, operations, sales, creative teams, and agencies.
• Emphasis on cultural relevance, creative excellence, consumer connection, and data-informed decision-making.