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Описание вакансии
Текст:
TL;DR
Martech Director (Lifecycle Marketing): Owning and advancing the technical and operational foundation of Polymarket’s lifecycle program, with an accent on martech administration, CRM integrations, campaign orchestration, and data quality. Focus on stabilizing infrastructure, eliminating operational debt, designing the stack roadmap, and building an automated, AI-assisted lifecycle engine.
Location: On-site in New York, United States
Company
Polymarket is a prediction market platform where users trade on outcomes across politics, economics, sports, culture, and current affairs.
What you will do
- Own the lifecycle martech stack, including configuration, integrations, troubleshooting, and deployment standards across acquisition, retention, and reactivation.
- Build and maintain campaign orchestration logic using data signals and AI-enabled automation where applicable.
- Manage integrations between CRM platforms, martech systems, and upstream data pipelines in partnership with the central data team.
- Maintain CRM data hygiene, segmentation accuracy, documentation, and clear data ownership boundaries.
- Define the martech roadmap, evaluate build-versus-buy decisions, and recommend architecture improvements to growth leadership.
- Set QA processes, deployment governance, and experimentation standards for retention and reactivation programs.
Requirements
- 5+ years of experience in marketing automation, martech, or CRM operations.
- Hands-on ownership of technical martech operations, including platform administration, configuration, and troubleshooting.
- Experience building and maintaining CRM integrations and data pipelines connected to upstream data sources.
- Experience establishing QA standards, testing frameworks, deployment governance, and measurable lifecycle outcomes.
- Strong architectural thinking and experience creating long-term martech roadmaps and build-versus-buy recommendations.
- Ability to work effectively with a central data team while maintaining clear, documented ownership boundaries.
Nice to have
- Experience with AI or programmatic personalization in lifecycle programs, including dynamic content, predictive segmentation, or automated decisioning.
Culture & Benefits
- Competitive salary and equity.
- Unlimited paid time off.
- Full health, vision, and dental coverage.
- 401(k) matching.
- New MacBook Pro, display, and accessories provided.
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