Marketing Analytics Manager

Location: US - IN - Carmel

Annual salary: $100,000–$120,000 USD

Company

hirify.global operates a digital marketplace and data platform for wholesale used-vehicle remarketing.

What you will do

• Architect a B2B measurement framework for the two-sided buyer and seller ecosystem.
• Own data strategy across the customer lifecycle, from awareness and activation through engagement and loyalty.
• Create executive dashboards covering acquisition performance, channel efficiency, and funnel conversion.
• Manage the end-to-end data lifecycle across Segment, Domo, Snowflake, Twilio, and SendGrid to establish a single source of truth.
• Analyze Web/SEO, SMS, and email effectiveness and provide insights to improve acquisition, activation, and retention.
• Lead web tracking implementation, including pixels, UTMs, server-side tagging, cookie consent, and privacy compliance.

Requirements

• 5–7 years of experience in Marketing Analytics, Growth Analytics, or Performance Marketing at manager level.
• Deep expertise in lead funnel analytics, conversion optimization, and CAC management.
• Hands-on experience with Snowflake, Domo, AWS, dbt, Python, and advanced SQL.
• Expert knowledge of web tracking, including GA4 and GTM, and API integration logic.
• Understanding of two-sided B2B funnels, lead scoring, liquidity metrics, and buyer-versus-seller behavior.
• Working knowledge of ITP, GDPR, CCPA, SEO measurement, and SendGrid email/SMS campaign effectiveness; bachelor’s degree in a quantitative or related field.

Culture & Benefits

• Medical, dental, and vision benefits with employer HSA contributions and FSA options in the US.
• Immediately vested 401(k) with company match in the US.
• Paid vacation, personal, sick, maternity, and paternity leave.
• Employer-paid disability, life insurance, AD&D, and employee assistance programs.
• Tuition reimbursement and opportunities to expand skills across a publicly traded global organization.
• Culture focused on internal promotions, diverse career paths, collaboration, curiosity, and ownership.