Senior Marketing Ops Strategist (HubSpot)

Location: Remote - Mexico

Company

hirify.global is a tech-enabled growth marketing firm combining marketing, consulting, data intelligence, and proprietary technology to drive revenue and brand recognition for clients.

What you will do

• Set up, migrate, clean, and optimize HubSpot and other marketing automation and CRM platforms.
• Build audience segments, lifecycle automation, workflows, lead-scoring models, integrations, custom objects, and behavioral events.
• Develop CRM dashboards, reports, KPI tracking, sales-performance analytics, and lead-qualification automations.
• Create campaign processes, standard operating procedures, data-entry standards, and CRM utilization guidelines.
• Troubleshoot marketing technology stacks and advise clients on complex operational strategies.
• Mentor junior team members, lead trainings, audit client systems, and contribute to the growth of the Marketing Operations department.

Requirements

• 4+ years of experience in marketing operations or a related role.
• Expertise in HubSpot and proficiency in Pardot; high proficiency in Salesforce, including reports, dashboards, campaigns, fields, records, and automation.
• Experience with sales and marketing tools such as ZoomInfo, SalesLoft, Insycle, and 6sense, plus understanding of platform integrations.
• Experience building complex processes and automations and troubleshooting marketing technology systems.
• Ability to present complex strategies to clients and work through ambiguous problems using a hypothesis-driven approach.
• Advanced spoken and written English is required.

Culture & Benefits

• Contract, project-based engagement supporting complex client accounts.
• Work with consultative marketers, creatives, analysts, and technologists across the customer journey.
• People-first culture emphasizing diversity, integrity, autonomy, innovation, and results.
• Opportunity to contribute to product development, internal training, and department-wide process improvement.