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22 часа назад

Retail Media & Digital Associate Manager (Ecommerce)

Тип работы
fulltime
Грейд
senior
Английский
b2
Страна
Mexico
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Retail Media & Digital Associate Manager (Ecommerce): Leading LATAM retail media, e-commerce UX, traffic campaigns, and product catalog optimization across Amazon, Mercado Libre, Walmart, and Mattel’s owned platforms with an accent on full-funnel campaigns, Joint Business Plans, customer journeys, and 1st Party Data collection. Focus on managing media budgets, optimizing digital experiences through SEO and A/B testing, analyzing campaign performance, and coordinating cross-functional teams and external agencies.

Location: Mexico City, Mexico

Company

hirify.global is a global toy and entertainment company with iconic children’s and family brands, operating across 35 locations and selling products in more than 150 countries.

What you will do

  • Lead the LATAM retail media strategy across Amazon, Mercado Libre, Walmart, and other strategic retail partners.
  • Design, negotiate, and execute Joint Business Plans and full-funnel campaigns aligned with commercial objectives.
  • Manage media investment budgets, traffic campaigns, audience clusters, loyalty strategies, automated flows, and performance optimization.
  • Lead the user experience for hirify.global’s e-commerce sites in Mexico and Brazil, including navigation, search, product layouts, SEO, seasonal content, and A/B testing.
  • Own product catalog management across e-commerce channels, including translations, titles, descriptions, strategic keywords, and retail readiness.
  • Coordinate Marketing, Sales, Finance, E-Trade, regional and global teams, and external agencies while managing and developing two resources.

Requirements

  • More than 7 years of experience in digital marketing, with expertise in retail media, CRM, and e-commerce UX.
  • Experience managing full-funnel campaigns and Joint Business Plans with major retailers such as Amazon, Mercado Libre, or Walmart.
  • Experience leading e-commerce UX projects involving content updates, SEO, navigation, product layout optimization, A/B testing, and catalog management.
  • Experience leading cross-functional teams and coordinating external agencies.
  • Strong analytical, reporting, collaboration, problem-solving, decision-making, and multitasking skills.
  • Ability to work effectively in a matrix organization and influence internal and external stakeholders.

Culture & Benefits

  • Purpose-driven environment focused on empowering children through play.
  • Collaborative culture built around shared values, teamwork, and partnership.
  • Innovation-focused workplace that encourages new ideas and initiatives.
  • Performance-driven environment emphasizing accountability, ownership, and high-quality results.

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