B2B Marketing - Mexico (AI)

TL;DR

B2B Marketing - Mexico (AI): Building the Spanish-speaking LATAM B2B growth engine for ElevenLabs, with an accent on lead generation, localized messaging, outbound campaigns, and regional events. Focus on designing zero-to-one marketing operations, analyzing campaign performance, and adapting global positioning to complex Spanish-speaking business markets.

Location: Remote from Spanish-speaking Latin America, with the ability to operate in GMT-6 time zones.

Company

ElevenLabs is an AI research and product company developing human-like voice, audio, creative, and conversational AI platforms for consumers and businesses.

What you will do

• Lead B2B growth across Spanish-speaking Latin America, with a primary focus on Mexico.
• Build and execute multilingual outbound sequences, lead-generation programs, and brand-awareness initiatives.
• Own local industry events, user conferences, and webinars from planning through execution.
• Partner with performance marketing on account-based marketing and localized retargeting initiatives.
• Monitor campaign performance, prepare executive-level reports, and recommend data-driven optimizations.
• Adapt global messaging to resonate with local Latin American business cultures.

Requirements

• Native Spanish speaker required.
• Fluent English required.
• Experience delivering marketing projects end to end and owning return on investment.
• Broad growth-marketing expertise spanning analytics, performance marketing, campaign planning, and event organization.
• Ability to manage multiple workstreams in a dynamic environment and act as the local Directly Responsible Individual for marketing operations.

Nice to have

• Experience with cold email, SEO, or affiliate management.
• Product marketing judgment and design skills.
• Deep understanding of the Spanish-speaking LATAM technology ecosystem and changing buying cycles.

Culture & Benefits

• High-velocity environment with rapid experimentation, autonomous teams, and minimal bureaucracy.
• AI-first company culture focused on quality and measurable impact.
• Annual professional development stipend.
• Annual social travel stipend and company offsite.
• Monthly co-working stipend for employees outside major hubs.