Digital Marketing Manager (HubSpot)

TL;DR

Digital Marketing Manager (HubSpot): Leading digital marketing programs across email, landing pages, websites, paid advertising, and social media with an accent on lifecycle communications, conversion optimization, and digital customer experience. Focus on building scalable HubSpot assets, improving campaign and website performance through analytics and A/B testing, and maintaining high-quality SEO and user experiences.

Location: Querétaro and/or Monterrey, Mexico; hybrid, Monday through Friday from 8:00 AM to 5:00 PM, with some schedule flexibility based on coverage.

Company

hirify.global provides supply chain technology, logistics execution services, data-centric network solutions, and an integrated freight technology platform across North America and Mexico.

What you will do

• Own email marketing programs, including campaigns, newsletters, nurture programs, automated workflows, and lifecycle communications.
• Build, test, and optimize HubSpot landing pages, forms, calls-to-action, conversion paths, and digital campaign assets.
• Manage and optimize the corporate website, including page creation, content publishing, functionality, quality assurance, and user experience.
• Partner with demand generation, content, creative, marketing operations, sales, and other cross-functional teams to deliver digital campaigns.
• Monitor email, landing page, and website analytics, conduct A/B tests, and implement improvements to traffic, engagement, deliverability, and conversions.
• Support SEO initiatives and maintain templates, documentation, brand standards, and digital marketing processes.

Requirements

• 5+ years of experience in digital marketing with hands-on responsibility for email marketing, landing pages, and website management.
• Strong experience with HubSpot Marketing Hub and CMS Hub, including emails, workflows, forms, landing pages, website pages, lists, and reporting.
• Experience with email nurture programs, conversion rate optimization, corporate CMS management, website quality assurance, and SEO.
• Working knowledge of HTML and CSS for basic front-end website and email updates.
• Strong analytical, project management, organizational, and attention-to-detail skills.
• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.

Culture & Benefits

• Access to experts and resources for learning and development, with opportunities for internal mobility.
• Employee referral bonus program, Employee Resource Groups, and annual fundraising and volunteer events.
• Life insurance and major medical health insurance coverage beginning 30 days after employment.
• Annual Christmas bonus, vacation starting at 12 days, and additional vacation based on Mexican law.
• 50% vacation premium, savings plan, food coupons, and a monthly cell phone allowance of 800 Mexican pesos before applicable taxes.