Strategy Lead

Location: Manchester, United Kingdom; hybrid work with teams in the office around four days a week.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open marketing platform to deliver personalized media strategies at scale.

What you will do

• Own communications strategy development for client briefs, including audience identification, growth opportunities, cultural context, brand positioning, competitive analysis, and media behavior.
• Lead communications strategy for pitches, using audience science and bespoke research to connect strategic thinking with activation and big ideas.
• Run workshops and brainstorms, collaborate with creative and PR agencies, and coordinate teams to bring strategies to life.
• Write agency thought leadership, attend industry conferences and talks, and maintain awareness of developments in media, marketing, and culture.
• Coach and mentor junior strategists while improving briefing, planning, brainstorming, and debate practices.
• Identify award-winning client work and lead the storytelling and results development for award entries.

Requirements

• Ability to create compelling narratives and persuade stakeholders around strategies, ideas, and media arguments.
• Knowledge of core media and broader marketing principles, industry literature, and best practices in media and communications.
• Creativity in solving problems and combining data, insights, and media formats to develop new ideas.
• Strong critical-thinking skills for analyzing business, media, and human challenges and forming clear points of view.
• Right to work in the United Kingdom is required.

Culture & Benefits

• Open and inclusive environment built on trust, respect, collaboration, and professional development.
• Access to global hirify.global and WPP networks, professional connections, and learning opportunities.
• Employee resource groups, in-office team events, thought-leadership sessions, and milestone celebrations.
• Benefits include medical, retirement, vision, and dental insurance, paid time off, partner discounts, and mental health awareness days.
• Accommodations and flexibility can be discussed during the interview process.