Lifecycle & Retention Marketing Manager (AI)

Location: Portugal

Company

hirify.global is an international learning platform that helps individuals and organizations build data and AI skills.

What you will do

• Plan, build, and ship lifecycle campaigns across email, mobile push, web push, and in-app notifications.
• Optimize subscription, renewal, and lead-generation metrics through relevant, personalized messaging.
• Create automated journeys for onboarding, activation, habit formation, re-engagement, cross-sell, upsell, and churn prevention.
• Run rigorous QA across campaign builds, rendering, links, tracking, deliverability, and list hygiene.
• Support the CRM experimentation roadmap through hypothesis development, A/B/n and holdout testing, documentation, and insight sharing.
• Report on automated messaging health, identify growth opportunities, and improve ESP integrations, data availability, and the messaging technology stack.

Requirements

• Bachelor’s degree in Business, Marketing, STEM, or a related field.
• 2–3 years of experience managing automated lifecycle communications.
• Experience with Customer.io or comparable systems such as Iterable, SFMC, or Braze, including multichannel CRM campaigns.
• Working knowledge of HTML and strong knowledge of Liquid for messaging personalization.
• SQL skills for independently pulling data and generating reports.
• Strong attention to detail, project management, organization, ownership, and analytical ability.

Nice to have

• Experience working with a customer data platform.
• Experience prototyping low-code automations with n8n or Make.com.
• Meaningful use of AI to improve productivity and build human-in-the-loop workflows.

Culture & Benefits

• Flexible working hours.
• Yearly learning budget for conferences and training.
• International company retreats.
• Annual IT equipment budget for a home working setup.
• Competitive compensation and benefits.