Associate Manager, Growth Marketing

Location: Melbourne, VIC or Sydney, NSW; hybrid with three days per week in the office and two days remote

Company

A technology company that connects people with local businesses and supports the growth of local economies.

What you will do

• Own online customer acquisition across Australia and New Zealand, focusing on growth, marketing efficiency, reach, incrementality, and funnel conversion.
• Plan, forecast, brief, and optimise paid acquisition campaigns across Facebook, Instagram, TikTok, Search, and Display.
• Manage significant paid media budgets and make allocation decisions across digital marketing channels.
• Translate performance data into actionable insights and develop audience-first acquisition strategies for priority markets.
• Partner with digital marketing agencies and cross-functional teams across strategy, operations, partnerships, finance, and martech.
• Manage and mentor one direct report while reporting to the Growth Marketing Lead.

Requirements

• 4+ years of marketing experience, including campaign strategy, planning, forecasting, and execution.
• Hands-on experience with media buying and optimisation across paid search, paid social, and display.
• Experience with online advertising platforms such as Google Ads and Facebook Ads Manager.
• Ability to report on CPA, CPC, CPM, LTV, and ROAS to business stakeholders.
• Strong data-led mindset and understanding of marketing technology, data pipelines, tracking, testing, and analytics.
• Advanced Excel skills, including functions and pivot tables, familiarity with SQL queries, and knowledge of the Australian consumer and regional differences.

Culture & Benefits

• Hybrid work arrangement with two remote days per week.
• Significant ownership over acquisition budgets, channel strategy, and marketing mix decisions.
• Structured testing and learning focused on measurable growth and marketing efficiency.
• Collaboration with leading creative and digital marketing agencies.
• Opportunity to contribute to an innovative challenger brand in the Australian market.