Acquisition Strategy Senior Associate (iGaming)

Location: New York City, hybrid

Salary: $86,000–$108,000 USD annually, dependent on experience, location, business needs, and market demand.

Company

hirify.global Group is a mobile gaming company operating sportsbook, casino, horse racing, daily fantasy sports, television, and streaming products across the United States, Canada, and other international markets.

What you will do

• Lead conversion strategy across the customer journey from media exposure and sign-up through full activation for hirify.global Casino.
• Analyze funnel performance and identify opportunities to increase customer value and business growth.
• Execute KPI reporting, complex conversion analyses, and independent optimization initiatives.
• Identify data gaps, improve data quality, and collaborate with product teams on accurate metric reporting.
• Partner with product and content teams to improve the end-to-end new customer experience.
• Execute an App Store Optimization test-and-learn roadmap and share conversion practices across business units.

Requirements

• At least 4 years of relevant experience.
• Bachelor’s degree in Marketing, Business, Analytics, or another relevant discipline preferred.
• Growth-oriented, product-led, data-driven, and highly creative approach.
• Experience with marketing-stack tools; Amplitude and Quantum Metric are highly desirable.
• Strong analytical rigor, performance measurement, and track record of delivering business outcomes.
• Ability to balance strategic work with hands-on execution and maintain a customer-focused approach.

Nice to have

• Interest in the online gaming industry.

Culture & Benefits

• Hybrid work environment with benefits varying by location, role, and level.
• Health plans with fertility and family-planning programs, mental-health support, and fitness benefits.
• Paid time off, sick leave, and 14 paid company holidays.
• Annual bonus and long-term incentive opportunities based on performance.
• 401(k) matching of up to 5%, commuter benefits, and pet insurance.
• Equal-opportunity workplace with reasonable accommodation support for qualified individuals with disabilities.