Acquisition Strategy Senior Associate (Conversion)

TL;DR

Acquisition Strategy Senior Associate (Conversion): Leading conversion strategy for a mobile casino product, improving the customer journey from sign-up consideration through activation with an accent on data-driven optimization, experimentation, and commercial performance. Focus on analyzing complex funnel behavior, improving metric quality, building an ASO test-and-learn roadmap, and collaborating with product and content teams to increase customer value.

Location: Hybrid role based in New York City, United States.

Salary: $86,000–$108,000 USD annually, with potential bonus and long-term incentive compensation.

Company

Mobile gaming and wagering company operating sportsbook, casino, horse racing, daily fantasy sports, television, and streaming products across the United States, Canada, and international markets.

What you will do

• Lead conversion strategy across the customer journey from media exposure and sign-up consideration through full activation.
• Analyze funnel performance, identify growth opportunities, and execute complex conversion optimizations.
• Define and monitor KPIs, reporting cadences, data quality, and metric accuracy with product stakeholders.
• Design and execute experiments and an App Store Optimization test-and-learn roadmap.
• Collaborate with product, content, and business-unit conversion leads to improve the end-to-end customer experience.
• Develop conversion reporting, insights, processes, and partner relationships.

Requirements

• At least 4 years of relevant experience.
• Bachelor’s degree in Marketing, Business, Analytics, or a related discipline preferred.
• Growth-oriented, product-led, data-driven, and highly creative approach.
• Proficiency with marketing technology and analytics tools; Amplitude and Quantum Metric are highly desirable.
• Strong analytical rigor, performance measurement, and demonstrated record of delivering business outcomes.
• Ability to balance strategic planning with hands-on execution and maintain a customer-focused approach.

Nice to have

• Interest or experience in the online gaming industry.

Culture & Benefits

• Hybrid work environment with health, vision, and dental insurance options.
• Fertility and family-planning programs, mental health support, and fitness benefits.
• Paid time off, sick leave, and 14 paid company holidays.
• Annual bonus and potential long-term incentive compensation based on performance.
• 401(k) plan with up to a 5% company match, commuter benefits, and pet insurance.