Manager, Social Media

Location: Kitchener, Ontario or Toronto, Ontario, Canada

Salary: CAD 98,000–105,000 annual base salary

Company

hirify.global is a cloud-based education technology company building learning environments and solutions for schools, campuses, and workplaces.

What you will do

• Own the global organic social media strategy, editorial calendar, channel roadmap, and corporate social channels.
• Lead social campaigns for events, product launches, corporate announcements, and integrated marketing initiatives.
• Manage and develop the Social Media Specialist through coaching, goal setting, performance management, and career development.
• Lead the employee advocacy program and executive social media strategy to amplify thought leadership and corporate messaging.
• Partner with Brand, Product Marketing, Corporate Communications, Demand Generation, Regional Marketing, and People & Culture teams.
• Manage the social media budget, governance, community engagement, crisis communications, analytics, reporting, and performance optimization.

Requirements

• 7+ years of experience in social media or a related field, including backgrounds in public relations, content writing, or graphic design.
• Experience leading teams and cross-functional initiatives with strong interpersonal, written, and verbal communication skills.
• Strong marketing knowledge, including demand generation, SEO principles, social media analytics, and channel best practices.
• Proficiency with social media platforms and publishing or monitoring tools such as Hootsuite or Sprout Social.
• Experience creating presentations and visual content using MS Office and Adobe Suite, including Photoshop, Illustrator, and InDesign.
• A bachelor’s degree in communications, English, journalism, or a related field is preferred.

Nice to have

• Experience with CoSchedule.
• Experience with blogging and a wide variety of social media channels.
• Early adoption of new technologies and familiarity with AI-enabled opportunities.

Culture & Benefits

• Flexible work arrangements.
• Learning and growth opportunities, including tuition reimbursement of up to CAD 4,000 through the SkillsWave Program.
• Wellness subsidy, mental health services, employee assistance, financial planning, and wellness reimbursement.
• Retirement planning, competitive benefits, equity grants, and variable incentive eligibility.
• Paid volunteer days, employee recognition, referral programs, social events, and home internet reimbursement.
• Dog-friendly office spaces at headquarters in Kitchener and offices in Winnipeg, Vancouver, and Melbourne.