Product Marketing Manager, Golf

Location: Flexible work culture with the option of fully remote work.

Company

hirify.global provides a cloud commerce platform for retail, hospitality, and golf businesses, unifying online and physical operations, multichannel sales, payments, financial solutions, and supplier networks.

What you will do

• Co-own positioning, messaging, and value propositions for hirify.global Golf.
• Lead go-to-market planning and execution for launches, feature enhancements, migrations, and major product announcements.
• Build launch plans connecting product strategy with campaigns, sales enablement, customer communications, and post-launch adoption.
• Develop adoption, activation, cross-sell, expansion, and retention programs for golf customers.
• Conduct market, customer, and competitive research, including interviews, surveys, win/loss analysis, and feedback analysis.
• Create enablement materials and collaborate with Product, Sales, Customer Success, Support, Partnerships, Content, Design, PR, and Events.

Requirements

• 2–4 years of experience in product marketing, growth marketing, lifecycle marketing, or a comparable go-to-market role, ideally in B2B or B2B2C SaaS.
• Experience developing positioning, messaging, launch plans, sales enablement, and customer marketing programs.
• Strong project management skills and the ability to lead work from strategy through execution.
• Ability to synthesize qualitative and quantitative insights into clear recommendations.
• Cross-functional experience with Product, Sales, Marketing, Support, Customer Success, or Partnerships teams.
• Excellent written, verbal, and presentation skills, including the ability to translate technical capabilities into customer benefits.

Nice to have

• Experience in golf, sports, hospitality, retail, fintech, or B2B SaaS.
• Understanding of golf course operations, including tee sheets, online booking, payments, point of sale, retail, food and beverage, reporting, and customer engagement.
• Experience marketing to both business operators and end consumers.
• Experience with adoption, expansion, retention, account-based marketing, trade events, industry associations, or partner marketing.
• MBA or Product Marketing Alliance certification.

Culture & Benefits

• Flexible work culture with the option of fully remote work and significant autonomy.
• hirify.global equity scheme.
• Flexible paid time off and extended healthcare benefits.
• $500 annual health and wellness benefit.
• Mental health platform plus counseling and coaching services.
• Paid parental leave, LinkedIn Learning, and a volunteer day.