Director, Marketing

Location: Remote from anywhere in the 50 United States

Company

hirify.global provides virtual specialty care and life sciences services for people living with neurodegenerative diseases, including Alzheimer's, Parkinson's, and ALS, across all 50 states.

What you will do

• Set the marketing strategy and roadmap, run the weekly growth review, and prioritize initiatives that improve enrollment.
• Direct paid search and social acquisition, own CAC and lead-quality targets, and test offline channels such as direct mail.
• Launch the rebrand and new website, then manage caregiver-first messaging and condition-specific content for ALS, Parkinson's, and Alzheimer's/dementia.
• Own caregiver personas, messaging hierarchy, outreach and engagement strategies, and the testing agenda.
• Build trusted channel attribution and weekly dashboards connecting spend, enrollment, and completed visits in partnership with the data team.
• Lead the internal marketing team and agency partners while developing B2B and B2B2C partner communications and ensuring medical accuracy and consent compliance.

Requirements

• 8+ years of marketing experience, including significant DTC or B2B2C healthcare experience.
• Experience owning paid acquisition budgets with CAC and LTV accountability.
• Broad experience across brand, performance, lifecycle, and web marketing, with expertise in at least two areas.
• Experience leading communications across B2C, B2B, B2B2C, internal, and patient-facing audiences.
• Agency management experience, hands-on execution skills, and fluency with product analytics, funnel metrics, and attribution.
• Experience working at an early- or growth-stage company.

Nice to have

• Experience marketing to older adults, caregivers, or family decision-makers.
• Experience with direct mail, CTV, or print channels.
• Experience with clinical, legal, or regulatory review of public-facing content.
• Relationships in patient advocacy and nonprofit health communities.

Culture & Benefits

• Remote-first workplace with home office technology provided.
• Medical, dental, and vision insurance options for employees and families.
• 401(k) with employer matching, disability coverage, and life insurance.
• 15 vacation days, 5 sick days, paid holidays, floating holidays, and a paid end-of-year company break.
• Family-building and fertility services, mental health support, and access to One Medical.