Influencer Marketing Manager (Gaming)

Location: Bellevue, Washington, United States. Hybrid work environment.

Base salary: $96,000–$127,000 per year for new hires; full salary range: $96,000–$172,000 per year.

Company

hirify.global manages the hirify.global brand outside of Asia, including licensing, marketing, consumer products, the Trading Card Game, animated entertainment, competitive events, video games, mobile applications, and the official website.

What you will do

• Develop and execute influencer marketing campaigns, strategies, and best practices across hirify.global consumer products, the Trading Card Game, video games, mobile applications, and competitive events.
• Integrate influencer programs into product and marketing go-to-market plans and tactical executions.
• Build and maintain influencer rosters, partner databases, documentation, and campaign materials with internal teams and agency partners.
• Review creator partners, source and engage new talent, and manage relationships across gaming, lifestyle-gaming, and family entertainment communities.
• Lead influencer engagement at competitive play and other brand events while maintaining brand guidelines.
• Coordinate with Product, Marketing, Public Relations, Licensing, Social Media, Livestreaming, and external agency teams.

Requirements

• Five to seven years of relevant professional experience or equivalent agency or in-house expertise.
• Experience planning and executing influencer-focused programs and integrating influencer tactics into broader marketing plans for consumer products, video games, or entertainment.
• Experience executing programs domestically and internationally and collaborating with international stakeholders across territories and time zones.
• Experience with agency partners, product launches, strategic planning, creative concepts, and project management.
• Experience developing data-backed campaigns, reports, insights, and analysis.
• Proficiency in Microsoft Office Suite.

Nice to have

• Established influencer management contacts in video games, lifestyle, or family entertainment.
• Experience working with celebrity partners.
• Experience working for or with Japanese companies or brands.
• Experience with influencer platforms, particularly Creator IQ.

Culture & Benefits

• Innovative culture focused on impact, quality, creativity, integrity, collaboration, and continuous improvement.
• Company events celebrating hirify.global.
• 100% employer-paid healthcare premiums, paid family leave, and employer-paid life and income protection insurance.
• 401(k) employer matching for US employees; pension contributions for UK, Ireland, and Mexico employees.
• Fitness reimbursement, commuter benefits, LinkedIn Learning, and a comprehensive relocation package for certain roles.