Paid Ads Specialist (Performance Marketing)

Location: Remote from South Africa or Kenya; availability during U.S. business hours required

Company

hirify.global is hiring for a client seeking a performance marketing specialist to manage paid acquisition campaigns.

What you will do

• Build, launch, manage, and optimize campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Conduct keyword, audience, competitor, and targeting research while managing budgets and spend allocation.
• Run A/B tests covering ad copy, creative, audiences, landing pages, and bidding strategies.
• Configure and monitor conversion tracking with Google Analytics 4 and Google Tag Manager.
• Analyze the acquisition funnel, prepare weekly and monthly reports, and turn campaign data into actionable recommendations.
• Collaborate with design and content teams to improve ad creative, messaging, landing pages, and funnels.

Requirements

• Proven hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong knowledge of PPC, paid social, conversion tracking, attribution, and remarketing.
• Experience with Google Analytics and Google Tag Manager.
• Understanding of ROAS, CPA, CPC, CTR, conversion rate, and lead volume metrics.
• Experience managing advertising budgets and making data-driven optimization decisions.
• Availability during U.S. business hours and strong communication and organizational skills.

Nice to have

• Experience with LinkedIn Ads, YouTube Ads, or TikTok Ads.
• Landing page and conversion rate optimization experience.
• Experience with Performance Max, automation, scripts, dynamic campaigns, or multi-touch attribution.
• Experience scaling successful lead-generation campaigns.

Culture & Benefits

• Fully remote work with high ownership over paid acquisition.
• Direct impact on leads, revenue, and business growth.
• Opportunity to manage campaigns across multiple advertising platforms.
• Data-driven environment that encourages testing and experimentation.
• Growth opportunities in performance marketing and growth marketing.

Hiring process

• Application review followed by a Spark Hire introductory video.
• Paid media or performance marketing interview and practical campaign exercise.
• Client interview, offer, and onboarding.