Product Marketing Expert (B2B SaaS)

Location: Hybrid within Germany or the UK, with occasional office attendance required. Work from abroad is available for up to 30 working days per year. Relocation assistance is available subject to prior agreement.

Company

hirify.global is an independent company within the Zalando Group that provides e-commerce platform solutions for fashion brands and online retailers.

What you will do

• Build and lead the product marketing function from scratch across the product portfolio.
• Own end-to-end go-to-market strategy, coordinating Product, Sales, Customer Success, and Marketing.
• Define positioning, customer personas, value propositions, and market narratives for a multi-capability platform and service portfolio.
• Bring competitive intelligence, customer insights, and market trends into Product planning.
• Design launch frameworks, define readiness criteria, track market reach and adoption, and improve the go-to-market playbook.
• Build sales enablement materials and hire and coach the future product marketing team.

Requirements

• Proven product marketing experience in a multi-product, sales-assisted B2B SaaS or platform business.
• Track record of owning positioning and go-to-market strategy end to end.
• Experience building a product marketing function from zero or establishing frameworks, playbooks, and processes independently.
• Ability to quickly understand complex platform architectures and customer dynamics.
• Strong ownership of measurable outcomes including message clarity, market reach, launch discipline, and commercial readiness.
• Genuine interest in fashion and platform businesses, with the ability to mentor and grow a team.

Culture & Benefits

• Flexible work schedules and a commitment to work-life balance.
• Employee shares program and discounts on Zalando products and external partner offers.
• 27 days of annual vacation for full-time employees.
• Two paid volunteering days per year.
• Family services, health and wellbeing options, and mental health support and coaching.
• Training opportunities and biannual peer-to-peer reviews.