Senior Director, Demand Generation (AI)

Location: Hybrid, requiring 2–3 days per week at the Palo Alto office

Salary: $270,000–$300,000 OTE annually in the Bay Area, plus equity and benefits

Company

hirify.global is an early-stage AI software company building an AI Observability platform for monitoring, evaluating, securing, analyzing, and improving trustworthy and transparent AI systems.

What you will do

• Build and lead an AI-enabled demand center of excellence for enterprise growth.
• Establish experimentation standards, instrumented funnels, test design discipline, and repeatable marketing playbooks.
• Own global digital acquisition programs across multiple channels to build awareness, qualified traffic, and customer acquisition.
• Develop measurement frameworks, optimize ROI and spend allocation, and use AI-driven insights to improve targeting, creative, and channel mix.
• Scale campaign execution through standards for deliverability, accessibility, creative quality, messaging consistency, QA, and instrumentation.
• Hire, coach, and develop leaders across performance marketing, lifecycle, web/CRO, ABM orchestration, and marketing operations.

Requirements

• 12+ years of experience in demand generation, growth marketing, or campaign management.
• Experience in B2B SaaS, ideally marketing technical enterprise products in data, infrastructure, developer platforms, security, or AI.
• Demonstrated success scaling demand organizations through experimentation, automation, and measurable growth.
• Expertise in sales-led and product-led enterprise motions, marketing metrics, and executive reporting.
• Ability to apply AI to optimization, personalization, content operations, and productivity while maintaining responsible privacy and compliance standards.
• Strong analytical, communication, collaboration, executive presence, and cross-functional leadership skills.

Nice to have

• Experience building category-defining narratives in emerging technology markets.
• Strong technical storytelling skills for complex products and skeptical buyers.

Culture & Benefits

• Flexible culture within a fast-growing, mission-driven startup.
• Competitive compensation, equity, and benefits.
• Open PTO, paid parental leave, and a 401(k) plan.
• Premium health, dental, and vision coverage with 100% employee premium coverage.
• Monthly fitness reimbursement, annual Caltrain pass, Fastrak reimbursement, and lunch provided Monday through Thursday.
• Strategic opportunity to influence AI Observability category strategy, product, sales, and company direction.