Marketing Campaign (IP/Branding)

TL;DR

Marketing Campaign (IP/Branding): Develop and implement IP collaboration strategies and cross-industry brand partnerships with an accent on market research, campaign performance analysis, and brand integration. Focus on planning communication strategies, optimizing promotional efforts, and managing cross-cultural collaboration in a global gaming environment.

Location: Remote (United Kingdom)

Company

hirify.global is a leading internet technology company based in China, specializing in premium online services and a broad gaming ecosystem with global R&D capabilities.

What you will do

• Develop and implement IP collaboration strategies aligned with product milestones.
• Manage cross-industry brand partnerships and drive brand integrations inside and outside games.
• Conduct market research to identify partners for online and offline promotions.
• Plan and execute communication strategies for brand and IP collaborations.
• Analyze campaign performance integrating marketing, product conversion, and user research data.

Requirements

• Location: Must be based in the United Kingdom or eligible for visa sponsorship
• Bachelor’s degree or above with a strong passion for games.
• Fluent in English as a working language.
• Familiarity with overseas social media platforms and trending international market memes.
• Strong learning, execution skills, and resilience under pressure.
• Proficiency in Chinese preferred for collaboration with China-based teams.