EMEA CRM Manager (Marketing)

Location: Amsterdam, Netherlands; minimum 3 days per week in the office

Salary: €4,500–€6,250 per month plus holiday allowance

Company

hirify.global Studios is a media company that produces and distributes TV, audio, and digital content worldwide.

What you will do

• Develop and execute EMEA CRM strategies, campaigns, customer journeys, and lifecycle automation using Salesforce Marketing Cloud.
• Build, deploy, and optimize targeted email communications for B2B and B2C audiences, with primary responsibility for the Netherlands and Belgium.
• Analyze campaign performance in Tableau and provide actionable recommendations.
• Lead customer segmentation and profiling initiatives to improve engagement, retention, loyalty, and commercial outcomes.
• Coordinate CRM activity across multiple brands and collaborate with the CRM Director and EMEA stakeholders.
• Drive adoption of AI-enabled CRM capabilities, including Salesforce Einstein, while supporting CRM training and continuous improvement.

Requirements

• Strong experience with Salesforce Marketing Cloud or a comparable CRM marketing platform such as Braze.
• Proven experience delivering and optimizing email marketing campaigns and customer journeys.
• Experience in analytical or data-driven roles, with strong data and analytics skills.
• Ability to interpret campaign performance and produce actionable insights with a commercial and customer-focused mindset.
• High proficiency in English and proficiency in Dutch are required.
• Ability to work from the Amsterdam office at least 3 days per week.

Nice to have

• People management or line management experience.
• Experience with multi-channel marketing automation.
• Knowledge of hirify.global operations, the media market, editorial compliance, or Fair-Trading policies.

Culture & Benefits

• Work with a variety of advertising, audience, and marketing technologies.
• Access to career progression opportunities and the ability to explore different areas of the organization.
• Opportunity to work with emerging technologies and AI-driven CRM tools.
• Inclusive environment focused on respect, belonging, and individual contribution.
• Holiday allowance included in the compensation package.